Structured Coursework of Business Growth Simplified
Class 1 – Getting Started with SPARC Business Growth Framework
This first class provides an overview of SPARC and its use in growing a self-sustaining business and introduces the Matthews, the fictions business and owners who demonstrate the application of SPARC.
We’ll start Step-1: (Define Your Passion) by reviewing how your life’s goals influence your business and why you need to reconnect with your original dream when you started your business.
Assignment: complete your Personal & Business Goal Assesses (PGA) and prepare to discuss what you learned through this process. Outside class you should send your PGA to the facilitator and schedule a review in first 2 weeks of class.
Class 2 – Understanding How a Business Grows
This class introduces Step-2 of SPARC (Determine Growth Stage) and the concept of business growth as a defined process and what’s necessary to achieve each stage of business growth. Additionally, it offers our Business Growth Assessment (BGA) to assess you and your business current stage of growth.
Assignment: complete your Business Growth Assesses (BGA) and send your answers to facilitator to run your complete BGA Report. Outside class schedule a review with the facilitator to discuss your BGA results and prepare to discuss where you are with the class.
Class 3 – Introduction to Tuning Your Revenue Engine
SPARC Step-3 (Assess Current Resources) begins in this class, and continues over the next 4 classes, by providing an overview of the Tuning Your Revenue Engine (TYRE) management model and the benefits of applying it to your business. The Success Planning Worksheet is introduced so participants can begin getting familiar with the key performance metrics which predict your operation’s condition.
Assignment: complete your Revenue Engine Performance Checkup (REPC) and send your answers to facilitator to run your REPC Executive Summary Report. Outside class schedule a review with the facilitator to discuss your REPC results and prepare to discuss where you are with the class.
Class 4 – Understanding the Importance of Calculating Maximum Capacity
This class deals with understanding what data is needed to calculate maximum capacity and understanding how this critical metrics impacts the overall business goal and each function’s ability to contribute. Additionally, participants will learn to evaluate their operational capacity to define the sales requirements for their business.
Assignment: To gather the data in your business and calculate your maximum capacity to pinpoint your current limiting business function and determine how much available current capacity is available in their business.
Class 5 – Selling by the Numbers: Sales Management Simplified
In this week’s call business owners learn how to calculate and use their sales close percentage and other critical sales metrics to evaluate their sales function and begin creating a solid sales plan and accountability method for actively monitoring their weekly sales efforts.
Assignment: To gather the data in your business and calculate your sales metrics to help you set objective and attainable sales objectives for your business and sales team to support your business plan.
Class 6 – How to Measure and Monitor Marketing
This week’s class teaches business owners what data is needed to calculate their marketing effectiveness and efficiency so they can evaluate their current marketing efforts and if the plan needs to be changed to support the sales plan defined in the previous class.
Assignment: To gather the data in your business and calculate your marketing metrics to help you evaluate your current marketing and what’s needed to support lead generation for the sales plan.
Class 7 – Learning Predictive Operational Decision Making
This class helps business owners understand how to use their Revenue Engine metrics to make more effective business decisions to improve cash flow and accelerate business growth. The Revenue Engine Decision Tree is presented and
Assignment: Review your metrics from the previous 3 weeks and use the Revenue Engine Decision Tree to determine the chokepoint in your business and you should focus your efforts over the next 90-days. Outline you hunch so you can discuss it with the group and get feedback.
Class 8 – Business Planning Simplified
A business plan should be helpful not hindering! Too many business planning tools build a big bulky plan which does little to help you organize your day-to-day operation to meet your annual business goal and objectives. High Impact Business Planning (HIBP) focuses everything into a 3-page plan with a 1-page budget. Quarterly action plans help you delegate responsibility to the right people and create accountability.
This week’s class, and the next 2 classes, covers SPARC Step-4 (Establish Business Strategy) and SPARC Step-5 (Create Action Plans). You start by revisiting your life’s dream and how much money you need to live that life, as it’s the starting point for building your vision and critical success factors for your business. Then we’ll look at how to translate this information into your business focus for the next 12-months to develop a high impact business plan.
Assignment: Take your class exercises and build your high impact business plan for your business. You can set an appointment with the facilitator to review your plan or wait until next week’s action planning class to get an in-depth review of your plan for the rest of the year.
Class 9 – The Power of Operational Planning
Action planning is at the core of accomplishing your High Impact Business Plan (HIBP) and is what creates your operational plan. In this class you’ll learn how to create quarterly 90-day action plans to move your goal forward and setting measurable objectives to measure accountability for team members working with you.
Assignment: Take your HIBP goals and objectives and build your quarterly action plan for the next 90-days. Set an appointment with the facilitator to review your plan if you haven’t already reviewed your plan with them.
Class 10 – Business Budgeting Simplified
Traditional budgeting can be complex and difficult to complete. HIBP offers an alternative method to simplify the budgeting process. This class will look at the 5 financial metrics every business owner should be evaluating each month to determine financial health and how these metrics are determined for their business.
Assignment: Apply the HIBP budgeting to your business and compare the results to your current accounting. Plan for the updates you need in your accounting to support growing a more profitable business.
Class 11 – Systematically Monitoring Your Operational Plan
This week’s class teaches owners SPARC step 6 (Execute, Monitor & Adjust), how to manage their business day-to-day using HIBP and TYRE operation and financial metrics. A standard system for regularly conducting meetings to review each business function and owner goal helps you implement greater business-wide accountability.
Assignment: Prepare a review for one aspect of your business and come to the next class prepared to conduct a review with the group.
Class 12 – Learning How to Own a Small Business
This class is meant to help owner to understand when it’s time to where their “owner’s hat” and what they should be looking for as an owner of the business. An owner’s review of the Matthew’s Appliance will be conducted to demonstrate how the entire process is applied to a business to get the owner’s desired results.
Assignment: Schedule time to discuss your HIBP and action plan with the facilitator and what your best course of action might be going forward to get your desired outcome.